Lava-Liner Ltd. Industries’ technology has more than a 15-year history in demanding coatings applications like liquid containment and cooling towers. Lava-Liner Ltd. became a corporation in 1995 after acquiring the proprietary know-how for manufacturing asphalt extended urethanes. During the preceding six years, the product had been produced by Ultra Membrane International, Inc. The basic formula was then improved by Lava-Liner Ltd. resulting in a tougher, more resilient material sold directly to the DIY retail market. In 1998, the technology was extended to make a commercial grade high build material, ULTRA-FLEX 5000, for coating cables (including the Hinan suspension bridge in Pu Yang, China) as well as a derivative material for roofing.

In 1999, Lava-Liner Ltd. developed a white acrylic-based product as a top coat (for the black ULTRA-FLEX 5000) and as a private label elastomeric coating (Insultec) for the Arizona contracting company of Brimhall-Palmer. Subsequently, the formula was improved to take advantage of new urethane latex technology, renamed ULTRA RAY-FLEX, and sold by Lava-Liner Ltd. as an addition to its coatings product line.

In 2000, Lava-Liner Ltd. made a strategic decision to manufacture only for private label customers and pre-qualified contractors and wholesale customers. Lava-Liner Ltd. shifted its internal focus to research and development in order to expand its product offerings. This R&D effort resulted in several new coatings and specialized surface preparations that enhance the performance of current products and serve new markets as stand-alone products. The results of this R&D program are: ULTRA-FLEX 5000 FR, ULTRA-FLEX RCI, ULTRA-FLEX AP-RCI, ULTRA-FLEX CWG, and ULTRA-FLEX EP-990. In addition, Lava-Liner Ltd. worked with GRACO‘s international pump division in Minneapolis to test and prove the capabilities of their new Xtreme plural component spray equipment for application of ULTRA-FLEX 5000.